Pricing

Three tiers. One bar: every dollar figure traceable.

Free Audit is what cold prospects get before they meet us. Operator is the weekly version — three picks every Monday, profile-gap coaching when picks are thin. Consultant is Operator across every client workspace.

Free Audit
$0one-time

A one-time strategic audit, emailed within 10 minutes. No card.

  • Profile health, six dimensionsWhat buyers grade you on, plus the fix for each.
  • Three 90-day moves, ranked + costedFor the slow weeks where bidding isn't the play.
  • Top 10 buyers in your NAICS
  • One live capture pickIncumbent, evidence, do-not-do list.
  • Every figure links to a public URL

If your SAM footprint is too thin to score honestly, we'll say so and tell you what to fix first. No audit, no email.

Recommended
Operator
$299/mo · or $2,990/yr

Three picks every Monday morning, by email. The brief is the product.

  • Monday brief at 6:01 AM ETThree picks, a 5-step next-actions list, and 4 traps to avoid.
  • Profile-gap coaching when picks are thin
  • Sources Sought response draftingIn your voice, traced to your past performance.
  • Reply to any brief to update your profile
  • Quarterly FPDS refresh

30-day money-back guarantee · cancel anytime. SAM-registered firm with at least one NAICS code required.

Consultant
$499/mo · or $4,990/yr

For fractional BD operators and growth consultants running capture across multiple firms.

  • Everything in OperatorFor up to 10 client firms.
  • Isolated workspace per client
  • White-label Growth Audits
  • Consolidated operator view across clients
  • Bulk audit runsSpin up a new client in under a minute.

Capped at 10 client workspaces. Same engine, same brief shape, working on every firm you advise.

Federal Profile
$1,500build · $199/mo Pro

Federal AI Discovery is real. Your Federal Profile makes you findable for it.

  • Single-page Profile at federal.yourfirm.comBuilt from your SAM record + 30-min intake. JSON-LD with sameAs SAM.gov.
  • Auto-generated PDF capability statementSame content rendered for outbound and RFP responses.
  • Machine-readable JSON appendixFederal AI evaluators read structured data before they read HTML.
  • Live in 14 days · 30-day trial on ProWeekly Perplexity / ChatGPT / Claude visibility tests start with the Pro subscription.
  • You own everythingCancel Pro anytime, the Profile stays free. Source code on request.

30-day money back if we don’t ship the deliverables on schedule. Cancel Pro anytime; the Profile stays live free.

Not for everyone

We’re honest about who this isn’t for.

Most govcon SaaS pretends to fit every buyer. Upwind doesn’t. If you’re in one of these buckets, the brief won’t move your needle and the refund clock will start the day you sign up.

  • Large primes and 500+ employee firms — the brief is sized for capture decisions made by an operator-CEO, not enterprise BD pipelines
  • Pre-revenue startups without SAM registration
  • Non-govcon businesses
  • Anyone looking for a data-warehouse export

Not sure yet? Read the audit before paying for the brief.

Get a free Growth Audit →